I have seen that lot of website owners are worried about sales. For those e-business owners I want to share this article which includes full information that how can you boost the conversion rate. You can boost the conversion rate by having more customers accounts and you can evolve following strategies to customers accounts to boost revenue.
1. Introduce customer loyalty programs
2. Newsletter circulations
3. Send greetings and gifts
4. Send flyers and promotional content
5. Allow users to create wish lists

You can read the further details at this link
How can you boost conversion rates